BATTLE REPORTS

In both military history and business, counteroffensives mark the decisive turn of campaigns. They are not improvised reactions but orchestrated maneuvers that transform survival into supremacy.

Why We Need a Paradigm Shift in How We “See” Ecosystems. For too long, organizations have viewed ecosystems through the narrow lens of channel or indirect sales. They think: “Ecosystem = another name to push our products via other companies to the market”. This mental model is rooted in 20th‑century distribution economics, where value meant more sales and margin on resale. But those glasses are dead wrong in the age of AI, microservices, and digital marketplaces.

The recently highly hyped AI revolution is unfolding before our eyes, transforming business models and reshaping competitive landscapes. In War of the Ecosystems, Chapter 3—“The New Battlefield: Ecosystems In The AI Era”—presents a visionary roadmap for navigating a digital arena where AI, cloud, and SaaS are not merely tools but the very lifeblood of modern strategy. Early in the chapter, a timeless maxim urges us to “subdue the enemy without fighting,” setting the stage for