BATTLE REPORTS

Why We Need a Paradigm Shift in How We “See” Ecosystems. For too long, organizations have viewed ecosystems through the narrow lens of channel or indirect sales. They think: “Ecosystem = another name to push our products via other companies to the market”. This mental model is rooted in 20th‑century distribution economics, where value meant more sales and margin on resale. But those glasses are dead wrong in the age of AI, microservices, and digital marketplaces.

As ecosystems expand, so do the challenges. Companies must go beyond merely managing their ecosystems—they must actively lead them. From Cloud Giants in North America to innovative startups in Asia, and government-driven AI ecosystems in Europe, the strategies I’ve outlined offer universal principles that can scale across regions, industries, and technologies.